Every business needs a market to which it sells its products. Without a market there is no business. We will now get to know a term called MARKET SEGMENTATION which will help us in finding and knowing our market. It is the breaking down of large blocks of audience into small segments. These small segments have a lot in common which will help you in targeting. Suppose you have a big electrical supplies store. In broad terms your target market could be in a 10 km radius in which there are houses, shops, schools and offices. This radius is not specific enough to target to. The whole purpose of segmentation is to refine your prospects regarding attributes.
